Recycling paper
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Recycling paper

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Why is paper recycling such a challenge? The answers have to do with the natural reluctance of people to change habits, with the designed-to-fail nature of many programs, and with the assumption of managers that such programs will run themselves. None of which bodes well for efforts to move toward recycling other waste materials—not to mention making even more substantive changes to reduce workplace eco-footprints.

If your organization isn't recycling, it's long past time to begin. As a rule of thumb, a typical office generates about 1.5 pounds of waste paper per employee each workday. (Financial businesses generate more than two pounds.)

That's roughly 350 pounds per employee a year—or a total of about 2.5 tons for a small, 15-person office. You can do the math based on your own company's size.

In theory, paper recycling should be pretty easy. Think of it as your organization's snail-mail delivery service, but in reverse. Typically, mail arrives from the post office to a central mail room, where it is sorted by building, floor, or department—with luck, ultimately ending up on the right desk.

Paper recycling goes in the opposite direction: it typically begins on desktops and ends up at a central location (perhaps not far from the mail room), where it is picked up by a recycling firm.

Of course, it's not quite that simple. A successful program requires that bins be accessible and well marked, that people understand what to do and are reminded of it constantly, and that all players—employees, recycling coordinators, custodial staff, facilities managers, collection companies, and others—are reading off the same (recycled) page.

An effective program can pay for itself, and then some, by collecting and separating paper that has resale value in the waste-paper marketplace. Usually, that's clean white paper -- the kind used for letterheads, photocopying, plain-paper faxing, memos, reports, and the like.

The more contaminants in a batch—off-white paper, glues, staples, and other non-paper items—the less valuable it will be. (That doesn't mean you can't throw every scrap of paper or cardboard item into a single bin. It's just that its value will be considerably less, potentially making recycling a cost instead of a revenue source.)

More often than not, successful recycling takes equal parts creativity, determination, and TLC. For example, at Coca-Cola's headquarters in Atlanta, employees can bring recyclables from home to put into company bins.

That gets them thinking about recycling at home as well as at work—and gets them to learn where the bins are. Coke is among many companies that donate proceeds from recycling to worthy causes in employees' names. That helps motivate people, who know the fruits of their labors are going to a good cause.

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